Turning prospects into customers can be quite a challenge for home business owners. Most home businesses don’t have a physical store location where prospects can just come in off the streets and make purchases or place orders. Creativity is therefore needed to get the word out there in order to draw in your potential customers.
With that being said, here are some very effective ways you can market your home business and get the results you want.
1. When you begin marketing, you first need to find ways to expand your network. This will consist of using word of mouth advertising and getting the word out to others about your business. The most important marketing methods include local associations, trade shows, and social media groups, sites and forums.
2. Build a professional looking website. No matter how much social media presence you have, you need to make sure you have a website you can direct your prospects to. Make sure your website contains detailed information about your business and products. You also want to make your online ordering process one that is user friendly and easy to use. Make sure your site is fully optimized and easy to navigate.
3. Put an ad on Craigslist and keep it up to date. Once you take time to maintain your ad(s) and answer inquiries, you will have begun to build new relationships with those that have expressed an interest in your business products or services.
4. Try to find others in your industry that would like to partner with you. Once you find a partner, you can do joint projects, events and mailings that will help your and your partner’s businesses get more attention.
5. Event hosting is another wonderful way to build relationship, brand your business and gain credibility. When you begin hosting events and put yourself in front of a group of people, those individuals will see that you know what you are talking about. This will help put you in a position to be more influential to those that are listening.
6. If you have some money to spend, you can also pay for web traffic. Try Google AdWords, Facebook PPC or other paid banner advertising services. This can help you make some money and is a great way to attract more customers.
7. Another popular and very effective way to market your home business is to use email and newsletter marketing to your benefit. Start your own email newsletter or an actual newsletter in hard copy. This type of marketing will allow you to build relationships and as your subscribers read the quality content you publish, they will begin to trust you more.
These are just seven marketing methods that you cannot afford to ignore. Don’t wait on customers to come to you – reach out there and draw them to your business. Use these marketing tactics to build your customer base and become profitable.